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About Paolita

Paolita is a London based swimwear and beachwear label launched in 2010 by Anna Paola.

Paolita blends a sophisticated fusion between romantic sensuality and edgy, energetic style. With its characteristically eye-catching designs and prints, the brand quickly became recognizable and one of the trends in the world of luxury swimwear.

Paolita’s signature style includes distinctive cuts with carefully positioned panels enhancing the feminine silhouette, as well as the detailed, vibrant prints, designed exclusively by Anna Paola.

Born in the United States, to a Greek father and a Mexican-American mother, and raised in Greece, Anna Paola’s designs capture her cross-cultural upbringing under the sun of the Aegean islands and the coasts of Mexico.

Anna Paola

Anna Paola’s curiosity about different cultures, which is evident in her designs, started as a child during her travels with her parents. She was mesmerized by the fascinating colors and crafts she ‘discovered’ during these trips. Whether 
it was wrapping herself in exquisite silks in India, admiring the Masai beaded jewelry in Africa or visiting the Mexican markets with their vibrant colors, these experiences have influenced her work and been a source of inspiration.

Her designs involve extensive research in libraries and museums, combining creativity with an informed perspective on design, coloring, and ergonomics.

About the Boutique

The Paolita London boutique showroom is located on a quaint street in Marylebone in the heart of London. It is situated two blocks away from Selfridges and the bustling streets of Oxford and Bond Street.
Whilst the front of the boutique is a relaxing place to shop and try on the perfect swimwear, the back is the design studio, home to the creativity behind Paolita. An extremely hands on approach and the greatest attention to our clients, ensures we always have the superior fit and quality that Paolita is known for.
Paolita caters for many different female physiques. Clients can tailor the swimwear to their needs by choosing the bikini tops and bottoms separately. The boutique is an ideal place to start a holiday.
Address
18 New Quebec Street
London W1H - 7RX, United Kingdom
Hours
Monday to Friday: 9:00 am - 6:00 pm
Saturday: 11:00 am - 6:00 pm
Sundays: Closed
Contact
Tel. +44 20 3620 5806

Quality

"Paolita swimwear and beachwear is expertly created using the highest quality Italian fabrics, which are printed exclusively for us in Como, Italy. The collections are crafted in Europe focusing exclusively on quality and impeccable fit by a team of skillful technicians and artisans."

Anna Paola

Design

The garments can have up to 3 different prints, which are all meticulously designed to complement each other, and 5 different fabrics and trims which are all precisely positioned to best enhance the silhouette of the wearer.

We always aim for perfection and we won’t settle for less: When creating the prints, we trial the colours several times in order to ensure that the hues are exactly how we want them. We fit every single garment across sizes in order to ensure a perfect fit for everyone.

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Black Magic

Collection

The mystical look of this collection inspired the name Black Magic. The individual sets are named after star constellations which are also associated with astrological signs.

The print is always cut symmetrically and the seams are highlighted through the careful use of piping. The designs are based on jewellery from ancient civilizations that captivated Anna Paola’s imagination.

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Chariots

Collection

Named after notorious female warriors and pirates, the Chariots collection celebrates powerful women.

The inspiration behind the print is based on the geometric patterns from the Archaic period of Ancient Greece. Anna Paola gave the print an Art Deco feel and undertone which is reflected throughout the season.

See if you can spot the ‘Paolita’ signature bird hidden in the print!

The mesh is custom dyed for us in Italy.

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Eltham

Collection

Inspired by the 1930s Art Deco decadence of Eltham Palace, which is situated in south London. Anna Paola balanced this bold print of symmetrical sphinxes and ancient Egyptian lotus flowers with a serene print of floating olive branches.

The braiding and tassel details are all skillfully hand made.

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Golden Gate

Collection

Anna Paola always had a fascination with the intricate iron workings of Art Deco doors and gates. She created this luminescent print inspired by these architectural designs and combined it with a bright red, charcoal and gold print.

The bright red print was created through researching golden jewelry throughout ancient civilizations. The frogs were inspired by the Pre- Columbian art room in the Metropolitan museum. The rest was taken from research conducted on women’s Roman and Etruscan golden jewelry.

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Black Nile

Collection

The 'Black Nile' prints are based on ancient Egyptian myths and artifacts uncovered by archeologists, which captivate the elegance of the mythical goddesses.

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Birds of a Feather

Collection

The Birds of a Feather collection

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Queen Bee

Collection

The graphic geometric of the 'Queen Bee' collection is based on ancient Egyptian myths and artifacts uncovered by archeologists, which captivate the elegance of he mythical goddesses.

Paolita mesmerizes us with fantastical prints and innovative designs that embrace the feminine silhouette with elegance and lightness.

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Peyote

Collection

Paolita, once again captivates us with exotic prints and gorgeous designs that embrace the spirit of the brand. The print stories are a voyage created from fantasies of the Far East to the vibrant colours of Central America.